The Piece
Jamie Damon was appointed to fill a vacancy on the Clackamas County Commission. In her short time on the board she had focused on rural job creation. One of her success stories was helping to re-open a previously closed mill with sustainably harvested forest products.
We highlighted this advocacy with a timeline style piece telling the success story. This was a 8" x 10" Vertical fold piece on cardstock.
The Targets
Nearly 30% of the electorate were non-affiliated voters. This piece targeted non-affiliated rural residents of Clackamas County.
The Result
Jamie Damon outperformed every other Democratic candidate including President Obama in the key rural precincts that this piece targeted.