At the time of this piece, Charlotte Lehan had served as the mayor of Wilsonville for nearly a decade. In that time she had forged a reputation as a staunch preservationist of farmland and open spaces. However, few knew of her work to build housing for seniors. In this case we highlighted her work developing housing for a senior community literally bulldozed out of their homes. This piece was a 8 1/2'' x 11" with a horizontal fold.
Running in a four way non-partisan primary the turnout was not expected to be high for this race (about 30% which equaled around 45,000 voters ). Our goal was to target high propensity senior and woman voters with this piece. It was mailed to 35,000 households in the county.
Few gave Charlotte Lehan a chance of making it out of the primary into the top-two fall runoff. After all, she was running against the sitting Democratic Speaker of the House and a conservative candidate funded by hundreds of thousands from local lumber and industrial interests.
- John Ludlow 19,035 28.70%
- Charlotte Lehan 17,747 26.70%
- Paul Savas 16,181 24.40%
- Dave Hunt 13,302 20.00%